Image: young Dean wearing a Hawaiian shirt, standing in front of a bulletin board with two male friends. A sign on the bulletin board says "We ARE extremists. Join us."


Large corporations and small companies alike have discovered that there is money to be made by claiming sustainability, Fair Trade etc., and that there aren’t any hard and fast regulations to make them practice what they advertise. Some companies may be well-intentioned, but instead of doing actual research or getting to know their farmers, they jump onto the Fair Trade bandwagon and hang on tight, assuming that is ‘good enough’. Other companies, especially the big boys, aren’t committed to fairness at all, just profits, and jump on the bandwagon because their market researchers tell them it’s time.  

If you aren’t a fan of corporations that tell you they do something, but don’t, or do only part of the time, then you’ve come to the right place. Here at Dean’s Beans we practice what we preach, and aren’t shy about sharing it with you. 

Background bean graphic 1
Background bean graphic 2
Background bean graphic 2
Background bean graphic 1
Background bean graphic 3
Background bean graphic 4
Close (esc)

Want to know what's brewing at Dean's Beans?

Sign up for our newsletter! Be the first to know about sales, events, new products, and get updates about our work in the coffeelands.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now