Image: young Dean wearing a Hawaiian shirt, standing in front of a bulletin board with two male friends. A sign on the bulletin board says "We ARE extremists. Join us."
DEAN HAS BEEN INVOLVED IN ACTIVISM SINCE DAY 1
Large corporations and small companies alike have discovered that there is money to be made by claiming sustainability, Fair Trade etc., and that there aren’t any hard and fast regulations to make them actually practice what they advertise. Some companies may be well-intentioned, but instead of doing actual research or getting to know their farmers, they jump onto the Fair Trade bandwagon and hang on tight, assuming that that is ‘good enough’. Other companies, especially the big boys, aren’t committed to fairness at all, just profits, and jump on the bandwagon because their market researchers tell them it’s time.
If you aren’t a fan of corporations that tell you they do something, but don’t, or do only part of the time, then you’ve come to the right place. Here at Dean’s Beans we practice what we preach, and aren’t shy about sharing it with you.