A Rich Blend of People and Profit
By Elliot, August 11, 2009
There is a reason Dean Cycon's coffee-roasting company, Dean's Beans, uses 100% fair-trade beans. It's not beacause it sounds good in a company tagline, or because it's popular among the ethical consumer. It's because anything less then 100% would mean that some of the farmers he buys from get the chance to improve their lives and some of them don't and that just doesn't seem right. Read more...